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How Customer Service Can Proactively Help with the Larger Customer Journey

This week during #ICMIchat, we spent an hour discussing the relationship between customer service and customer experience. While the terms are often used interchangeably, they mean different things. Customer service is just one touchpoint in the broader customer experience, but it's an important one. How can customer service help improve other parts of the customer journey? Watch this quick video for ideas from #ICMIchat participants.