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#ICMIchat Recap: Customer Surveys

By Erica Marois | Date Published: June 26, 2014 - Last Updated August 22, 2018 | Comments

Most contact center leaders agree that Customer Satisfaction surveys (CSAT surveys) are a powerful tool for capturing the voice of the customer.  The trick: how do you design the surveys effectively and compel customers to complete them?

This week we dedicated our #ICMIchat to customer surveys.  Read the recap below for advice on encouraging customers to take surveys, guidance on the perfect length, and advice for best utilizing survey results.

Join us again next Tuesday (1pm ET) for a chat on training in the contact center.

Erica Marois, Sr. Manager, Content and Community, ICMI
As the Senior Manager for Content and Community at ICMI, Erica creates content and experiences that empower contact center professionals to deliver better service. She brings over 15 years of content and community management experience to ICMI and a passion for storyteller. Erica is a connector of people – in any medium – and loves bringing contact center leaders together to solve problems. Want to get more involved in the ICMI community? Reach out to Erica via email: [email protected]
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