ICMI is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


#ICMIchat Recap: Customer Surveys

Most contact center leaders agree that Customer Satisfaction surveys (CSAT surveys) are a powerful tool for capturing the voice of the customer.  The trick: how do you design the surveys effectively and compel customers to complete them?

This week we dedicated our #ICMIchat to customer surveys.  Read the recap below for advice on encouraging customers to take surveys, guidance on the perfect length, and advice for best utilizing survey results.

Join us again next Tuesday (1pm ET) for a chat on training in the contact center.