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Last week we asked the community this question. The results? 61% said yes, with a follow-up phone call.
26% said they don't follow up, 9% said they follow-up via email, and 4% said they use another method for follow-up.
How do these results compare with other recent research?
We asked contact center leaders this same question earlier this year while conducting research sponsored by USAN. 361 contact center leaders responded to our survey on emerging channels and customer engagement. 53% of respondents indicated that they follow-up via phone, while 30% said they don't follow-up at all.
Curious to know what other trends emerged from the research? Survey participants answered a variety of questions pertaining to their activities and objectives around supporting customers in a multichannel environment. You can download our complimentary whitepaper: 6 Best Practices for Optimizing Multichannel Support, or purchase the complete research report: Extreme Engagement in the Multichannel Contact Center: Leveraging the Emerging Channels Research Report and Best Practices Guide on our website.
Erica Marois is the Content Manager at ICMI. She manages ICMI’s robust network of community contributors, hosts ICMI’s weekly tweet chats (#ICMIchat), manages the Global Contact Center Awards program and produces content initiatives like the Contact Center Insider weekly newsletter. Follow Erica on Twitter (@EricaMarois) and join her each Tuesday at 1pm ET for #ICMIchat.
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