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How Marketing and Customer Service Can Work Together to Improve the Customer Experience

By Erica Marois | Date Published: February 08, 2018 - Last Updated September 14, 2018 | Comments

The relationship between marketing and customer service is often complicated, if not nonexistent. It doesn't have to be that way! In fact, both teams can work together to improve the customer experience. Here are a few ideas from the #ICMIchat community.

Erica Strother headshot
A passionate connector of people, Erica Marois is a customer and employee experience enthusiast who loves helping others find unique solutions to their biggest challenges. She has 12+ years of experience in content creation and community building and volunteers as a facilitator for CX Accelerator. A content marketing specialist with 8x8, Erica works from home in Richmond, VA, where she lives with her husband and their lab-mix, Quinn. Outside of work, she loves cooking, traveling, and reading.
Topics: Best Practices, Culture And Engagement

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