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How Marketing and Customer Service Can Work Together to Improve the Customer Experience

By Erica Marois | Date Published: February 08, 2018 - Last Updated September 14, 2018 | Comments

The relationship between marketing and customer service is often complicated, if not nonexistent. It doesn't have to be that way! In fact, both teams can work together to improve the customer experience. Here are a few ideas from the #ICMIchat community.

Erica Marois, Sr. Manager, Content and Community, ICMI
As the Senior Manager for Content and Community at ICMI, Erica creates content and experiences that empower contact center professionals to deliver better service. She brings over 15 years of content and community management experience to ICMI and a passion for storyteller. Erica is a connector of people – in any medium – and loves bringing contact center leaders together to solve problems. Want to get more involved in the ICMI community? Reach out to Erica via email: [email protected]
Topics: Best Practices, Culture And Engagement

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