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How to Measure and Communicate Contact Center ROI

By Erica Marois | Date Published: August 25, 2016 - Last Updated August 22, 2018 | Comments

Contact centers have the potential to create value on three distinct levels:

1: Efficiency

2: Customer Satisfaction and Loyalty

3: Strategic Value

During #ICMIchat this week we focused on the third level: Strategic Value. How can the contact center provide value and intelligence to the business as a whole? What's the best way to calculate the ROI of a contact center? Explore this recap for tips and best practices from customer service leaders.

How has your contact provided strategic value to the organization? Share your successes in the comments!

Join us next week (Tuesday, 1pm ET) for a chat about empowering customer service excellence. Just follow and use the hashtag (#ICMIchat) to participate.

Erica Marois, Sr. Manager, Content and Community, ICMI
As the Senior Manager for Content and Community at ICMI, Erica creates content and experiences that empower contact center professionals to deliver better service. She brings over 15 years of content and community management experience to ICMI and a passion for storyteller. Erica is a connector of people – in any medium – and loves bringing contact center leaders together to solve problems. Want to get more involved in the ICMI community? Reach out to Erica via email: [email protected]
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