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Social media has forever changed the way businesses communicate with their customers. Brands that embrace this have the opportunity to strengthen client relationships, while brands that look the other way are in danger of losing customers.
Who owns the social customer experience in your organization? Whether it's marketing, the contact center, or both, there are a few pitfalls to avoid. Earlier this year Karin Hurt revealed The 7 Deadly Sins of Social Media Customer Service. Are you guilty of any (or all) of these social snafus? Check out the infographic below.
Which sin do you see companies commit most often? Share your thoughts in the comments below.
Erica Marois is the Content Manager at ICMI. She manages ICMI’s robust network of community contributors, hosts ICMI’s weekly tweet chats (#ICMIchat), manages the Global Contact Center Awards program and produces content initiatives like the Contact Center Insider weekly newsletter. Follow Erica on Twitter (@EricaMarois) and join her each Tuesday at 1pm ET for #ICMIchat.
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