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#ICMIchat Recap: Acquiring the Right Data

By Erica Marois | Published: November 13, 2014 | Comments

Contact centers collect a lot of data. Big data, small data, call it what you like.  What really matters most is how that data is used.

This week Neal Topf, President of Callzilla, hosted our data-themed #ICMIchat.

Is there a difference between big data and regular data?  This question sparked quite the debate among participants.  Check out the recap below and comment with your opinions.

Be sure to join us again next week as @justinmrobbins leads a chat all about the customer journey.  He'll be sharing some of the latest ICMI research, so you don't want to miss it.  The discussion kicks off at 1:00 pm ET on Tuesday on Twitter. 

Erica Strother headshot
A passionate connector of people, Erica Marois is a customer and employee experience enthusiast who loves helping others find unique solutions to their biggest challenges. She has 12+ years of experience in content creation and community building and volunteers as a facilitator for CX Accelerator. A content marketing specialist with 8x8, Erica works from home in Richmond, VA, where she lives with her husband and their lab-mix, Quinn. Outside of work, she loves cooking, traveling, and reading.
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