#ICMIchat Recap: Acquiring the Right Data

Contact centers collect a lot of data. Big data, small data, call it what you like.  What really matters most is how that data is used.

This week Neal Topf, President of Callzilla, hosted our data-themed #ICMIchat.

Is there a difference between big data and regular data?  This question sparked quite the debate among participants.  Check out the recap below and comment with your opinions.

Be sure to join us again next week as @justinmrobbins leads a chat all about the customer journey.  He'll be sharing some of the latest ICMI research, so you don't want to miss it.  The discussion kicks off at 1:00 pm ET on Tuesday on Twitter. 


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