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#ICMIchat Recap: Acquiring the Right Data

By Erica Marois | Date Published: November 13, 2014 - Last Updated August 22, 2018 | Comments

Contact centers collect a lot of data. Big data, small data, call it what you like.  What really matters most is how that data is used.

This week Neal Topf, President of Callzilla, hosted our data-themed #ICMIchat.

Is there a difference between big data and regular data?  This question sparked quite the debate among participants.  Check out the recap below and comment with your opinions.

Be sure to join us again next week as @justinmrobbins leads a chat all about the customer journey.  He'll be sharing some of the latest ICMI research, so you don't want to miss it.  The discussion kicks off at 1:00 pm ET on Tuesday on Twitter. 

Erica Marois, Sr. Manager, Content and Community, ICMI
As the Senior Manager for Content and Community at ICMI, Erica creates content and experiences that empower contact center professionals to deliver better service. She brings over 15 years of content and community management experience to ICMI and a passion for storyteller. Erica is a connector of people – in any medium – and loves bringing contact center leaders together to solve problems. Want to get more involved in the ICMI community? Reach out to Erica via email: [email protected]
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