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#ICMIchat Recap: Customer Surveys

By Erica Marois | Date Published: June 26, 2014 - Last Updated August 22, 2018 | Comments

Most contact center leaders agree that Customer Satisfaction surveys (CSAT surveys) are a powerful tool for capturing the voice of the customer.  The trick: how do you design the surveys effectively and compel customers to complete them?

This week we dedicated our #ICMIchat to customer surveys.  Read the recap below for advice on encouraging customers to take surveys, guidance on the perfect length, and advice for best utilizing survey results.

Join us again next Tuesday (1pm ET) for a chat on training in the contact center.

Erica Strother headshot
A passionate connector of people, Erica Marois is a customer and employee experience enthusiast who loves helping others find unique solutions to their biggest challenges. She has 12+ years of experience in content creation and community building and volunteers as a facilitator for CX Accelerator. A content marketing specialist with 8x8, Erica works from home in Richmond, VA, where she lives with her husband and their lab-mix, Quinn. Outside of work, she loves cooking, traveling, and reading.
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