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5 Omnichannel Lessons Learned the Hard Way

5 Omnichannel Lessons Learned the Hard Way

Air Date: February 18, 2020
Time: 2 pm ET

Brian Spraetz , Scott Sachs

Moderators: Roy Atkinson

Watch the webinar video below.

Join us on Tuesday, February 18, at 2:00 PM ET for an interactive and informative hour.

There is no doubt that your organization should provide a consistent customer experience across all communication channels. Fielding customer inquiries and providing information in multiple, disconnected channels can contribute to errors, miscommunication, and a disrupted customer journey that forces customers to repeat information. As a result, this can contribute to an increase in customer churn. Omnichannel, however, can create connected customer journeys and exceptional customer experiences.

In this webinar, you will learn about some omnichannel pitfalls you can avoid, including:

  • The wrong technology (added on top of legacy systems)
  • Agents not cross-trained, leaving channels unstaffed or unavailable
  • Inaccurate metrics and KPIs
  • Insufficient or disorganized customer information

Join us to gain valuable knowledge so that you don’t have to learn your lessons the hard way.

Brian Spraetz
Brian Spraetz
Senior Product Marketing Manager, Five9

For more than 18 years, Brian Spraetz has been helping customer service operations perform at peak levels and deliver loyalty-winning experiences. In addition to his positions in product marketing, Brian has had roles in product development and product management. With expertise spanning the full range of customer engagement solutions, Brian provides unique perspectives and valuable insights on effectively combining technology and processes to gain operational and competitive advantages.



Scott Sachs
President, SJS Solutions, LLC

Scott Sachs is president at SJS Solutions. He is a highly accomplished, well-respected senior level executive who provides specialized consulting solutions in the areas of customer service and contact/call center operations through SJS Solutions, LLC. Scott consistently and successfully transforms and grows world-class customer service organizations. He thrives on working with organizations that are at an inflection point in their customer service lifecycle.

Roy Atkinson
Roy Atkinson
CEO and Principal Advisor, Clifton Butterfield, LLC

Roy Atkinson serves as CEO and Principal Advisor for Clifton Butterfield, LLC, a business advisory practice, and is one of the top influencers in the service and support industry. In addition to many other lists in 2020, he was named one of “The Top 50 Customer Service Experts of the Decade (2010-2020)” by Nextiva, one of the “Top 150 Global Customer Experience Thought Leaders and Influencers of 2020” by SurveySensum, and one of the “Top Ten CX Contact Center Influencers You Need to Follow” by Shelf.

His blogs, presentations, research reports, white papers, keynotes, and webinars have gained him an international reputation. He delights in bringing his years of experience to the community. He holds a master’s certificate in advanced management strategy from Tulane University’s Freeman School of Business. Follow him on Twitter @RoyAtkinson.

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Topics: Best Practices, Customer Experience, Contact Channels