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8 Obstacles Preventing Brands from Delivering Excellent Social Media Customer Care

Facebook has been on the scene for nearly 15 years. Twitter? 12 years. According to a study by Mediakix, the average person will spend more than five years of their life on social media. These "new" channels are now part of everyday life, so why are so many brands still struggling to use them to engage with customers? #ICMIchat participants share their theories in this recap video.

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