TechTarget and Informa Tech’s Digital Business Combine.

Together, we power an unparalleled network of 220+ online properties covering 10,000+ granular topics, serving an audience of 50+ million professionals with original, objective content from trusted sources. We help you gain critical insights and make more informed decisions across your business priorities.

Advertisement

15 Reasons Why Brand Advocates are the Bedrock of Your Business

What would it mean to your business if you could build a team of 5, 10, 50, 100 sales reps, for free?

What if these representative had influence over a large segment of your target audience, and constantly shared positive information that would drive purchase decisions?

Who are these people? Brand advocates.

They are highly satisfied customers who share information about your products and services, without being incentivized to do so. Advocates spend twice as much as regular customers, and are 70% more likely to be seen as a good source of information by the people around them.

Each year, brand advocates drive over $6 trillion in annual consumer spending.

But, why exactly are advocates so valuable? Where do they share information? And, how do you build brand advocacy within your organization?

The team at JitBit Helpdesk has put together the infographic below covering the who, what, where, why and how of brand advocacy. Let us know if you have any questions in the comments below.

Brand advocacy 

Topics: Surveying And VoC