By
Robbie Richards
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Date Published: March 15, 2017 - Last Updated September 25, 2018
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Comments
What would it mean to your business if you could build a team of 5, 10, 50, 100 sales reps, for free?
What if these representative had influence over a large segment of your target audience, and constantly shared positive information that would drive purchase decisions?
Who are these people? Brand advocates.
They are highly satisfied customers who share information about your products and services, without being incentivized to do so. Advocates spend twice as much as regular customers, and are 70% more likely to be seen as a good source of information by the people around them.
Each year, brand advocates drive over $6 trillion in annual consumer spending.
But, why exactly are advocates so valuable? Where do they share information? And, how do you build brand advocacy within your organization?
The team at JitBit Helpdesk has put together the infographic below covering the who, what, where, why and how of brand advocacy. Let us know if you have any questions in the comments below.
