ICMI is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Make the Customer Feel Good

Make the customer feel good. The most successful entrepreneurial rock stars know the secret to success is in everyday things you do for others – a simple thank you, a giveback, showing up on time, a gift card for a referral, decent customer service, even just a song before you go. It’s not about you, it’s about the customer. It works the same way in any sort of relationship. Everything you do for the customer comes back to you, good and bad. Be good. Watch Keith Urban and Nicole Kidman sing at a hospital  or see the video below where Van Halen takes the time to visit a fan in a Houston hospital.

More Resources