Date Published: December 02, 2013 - Last Updated 5 Years, 99 Days, 13 Hours, 54 Minutes ago
Most customer relationships don’t end in conflict…most are vanilla to death. Neglect is more dangerous than strife; indifference more costly than error. Great relationships are fueled by affirmation. Nurturing the bounty of customer loyalty requires more than proper cultivation and seeding. It must be fertilized with attention and care. “Courting” the customer does not end with the sale or transaction.
Superior service providers never take a valued relationship for granted and remain ever vigil for ways to celebrate the joy of the partnership and express gratitude for the return it provides. Just as the words “thank you” can be spoken in many different languages, gratitude can be expressed in many different ways.
Below are twenty-five ways to show customers your gratitude. Use this list to jump start your own list. Amplify the items to suit your situation and customer. Remember, what turns on one customer may be a turn off to another. Recognition comes from the root word “cognoscere” meaning “to know.” Know your customers and monogram your affirmation.