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Today’s c-level executives are turning to the contact center as a means to drive revenue and derive more profitable customer relationships. Once considered a cost center, the contact center is rapidly becoming a significant revenue producer. What is your strategy for evolving your contact center from a service center to a sales-centric culture?
The key is to create a robust revenue-generating environment with all the necessary sales techniques, tools and technologies. Create winning opportunities for your agents by optimizing the way they work and interact with customers to yield increased sales transactions and greater profits.
What is the formula for success in transforming your agents and contact center into a revenue-generating hub? Here are five strategies to consider:
Transforming a contact center into a revenue generating operation can be a daunting task. However, with executive buy-in, the right planning and approach, and the latest technology solutions, it is possible to turn your contact center into a profit-driving business unit. To learn more view this interactive infographic.
Paul Sewell is the Senior Director of Communications and Intelligence for OpenSpan (www.openspan.com), a recent ICMI Global Contact Center Award winner. A 14-year veteran of the customer service technology industry, Mr. Sewell is a respected evangelist and proponent of technology solutions that deliver world-class customer experiences. At OpenSpan, Paul’s efforts are focused on marketing the company’s analytics and desktop automation products. To reach Paul, please email him at email@example.com.
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