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Delivering a great service experience in today’s competitive landscape is difficult for even the most sophisticated of customer service organizations. This executive summary presents the results of that study and identifies new opportunities for improvement.
And yet, however challenging, it is essential: ICMI and other major research organizations have found that most organizations consider their service and customer experiences to be their primary competitive differentiator. For contact centers, quality management is at the core of the most thoughtful and consistent experiences, and well-defined and tracked metrics and analytics are the keys to any successful quality management program.
NICE and ICMI partnered to re-evaluate the state of quality management in the contact center and shine new light on the state of analytics in general, but particularly as they relate to quality management. This executive summary presents the results of that study and identifies new opportunities for improvement.
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