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This infographic originally appeared on the Zendesk blog .
Studies tell us that more and more customers prefer self-service over contacting a support agent; and as our infographic illustrates, a whopping 91% say they would use a knowledge base if it met their needs. This is great news for businesses; self-service is the fastest and most cost-effective way to customer support.
Suzanne Barnecut is a Content Marketing Manager at Zendesk, a beautifully simple customer service platform. Zendesk enables companies to provide great customer support, scale with self-service options, and differentiate with proactive engagement. The result is customer relationships that are more meaningful, personal, and productive—all at a lower cost.
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