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I'm Really, Really Sorry

By Dayna Steele | Date Published: December 05, 2014 - Last Updated August 22, 2018 | Comments

When you (or your company) mess something up – big or small – always go big with the apology. Step up, take responsibility, admit you did wrong – and fix it. Charlie the Wonder Husband always says it’s not an apology if it is followed by an excuse – as in I’m really sorry but – there should never be a but in an apology. Arby’s went big with their recent apology to Pepsi. This is NOT a paid placement. This my friends is an apology!


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Dayna Steele is the host of The Rock Business video series and is The Rock Talk featured keynote business speaker. Success takes more than talent. Dayna delivers the principles and introduces the rock stars who prove that theory every day. This rock radio Hall of Famer is also the creator of 101 Ways to Rock Your World book series. Dayna is a professional on LinkedIn, occasionally snarky on Twitter, and has absolutely no filter on Facebook.

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