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What is Your Why?

Do you know what your ‘why’ is? Why should anyone buy your product or use your service? Simon Sinek’s TED Talk explains how to find your why, how great leaders and successful companies know their why and know how to present it to their audience and future audience. Most entrepreneurs and companies know their ‘what’ and their ‘how’ – the ones that find their ‘why’ are the ones at the top. Confused? Watch the video. The entire thing.


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