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Know your customers, even the hoochie mamas

A friend of mine who is a successful professional businesswoman (and apparent Hootchie Mama) received this in the mail a few days ago from Verizon. We all know Verizon is a large company with a massive mailing list of customers and potential customers. This mailing however underscores what is lacking in many companies – an effort to get to know the people whose business you want. Big company, little company, small biz, solo entrepreneur – know your customers, know how they communicate, know what they want, and know their names. Relationships equal success. And, occasionally review your mailing list…

Your Hootchie Mama,


About Dayna:

On a stage speaking to and inspiring people since she was a teenager, Dayna Steele is the author of several books, including, 101 Ways to Rock Your World: Everyday Activities for Success Every Day, and Rock to the Top: What I Learned about Success from the World’s Greatest Rock Stars. Dayna creates custom success strategies for individuals and companies with her Rock Star Principles of Success. Readers’ Digest magazine calls Dayna “one of the 35 people who inspire us,” AOL says she is “one of the foremost experts on career networking,” and Successful Meetings magazine calls her “a pep talk from the deejay booth.” Audiences consistently rate her as one of the best speakers they have ever seen.

Dayna is also the author of Your Daily Success Tip, a witty and informative piece of advice that is delivered directly to you every day. You can sign up for her email list here.