Published: September 24, 2019 | Comments
With the final quarter of the 2019 calendar year fast approaching, any discussion of customer experience must include strategies for more rapidly achieving greater customer satisfaction and higher rates of resolution. We all know that greater employee experience, training, supervision, and career pathing are important potential methods for doing so, but any strategy that doesn’t include the use of automation will likely fail. My own company, a live-agent outsourced contact center, was at one point diametrically opposed to even the mention of automation. Today, we understand that it's either automate or perish.
Facts (or what are reported as facts):
Admittedly, I have cherry-picked the data points from the post that most illustrate the emergence of automation and chatbots in the customer care ecosystem that consumers seem to prefer. But in-house, outsource, on-shore, near-shore… whatever the flavor or flavors are, immediate response and fast resolution times are the mandate in our on-demand, always-on society. Even those that have made our business exclusively from training other people how to serve customers are now faced with offering the tools to ensure uninterrupted availability at the speed of now. The costs of doing so – especially in a market of record low unemployment can be between staggering to untenable – are the cause célèbre behind automation and chatbots.
The new mantra is Automate or Die. Even for live agent contact centers, we must figure out the context how to introduce automation tools at the front, medium, or back end to speed customers through their interactions with us. The tools are cloud-based and getting easier to deploy, the barriers to entry are few to none, and the pace of migration across the customer care world towards automation will only accelerate. The data points show a version of what customers demand today, and we must give it to them, to ensure optimal customer experiences.