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Why Self-Service is the Secret Sauce for Customer Satisfaction

Air Date: December 10, 2015
Time: 1 PM Eastern Time

Roy Atkinson , Susan Cohen

Moderators: Erica Marois

Watch the webinar video below.

An effective self-service tool can be an organizational cost-savings and increase customer satisfaction through a more proactive experience.

As the bond between consumers and technology grows more intimate, it becomes increasingly important for organizations to ensure that they’re providing a positive support experience. According to recent research conducted by, 50% of connected consumers prefer a self-service approach when addressing product issues post-purchase, and 32% prefer to use self-service with a lifeline to a live professional support representative. These connected consumers have a unique demand for service that is, in particular, characterized by a desire to figure out technical product issues on their own, without professional, live assistance.

These findings by are congruent with ICMI’s own research that discovered a growing importance in the role of self-service both internally for organizations, as well as externally for customer-facing self-service options. This can be a tremendous advantage to organizations from both a cost-savings and customer satisfaction perspective, as the best “type” of contact is the one that never had to happen in the first place.

Does your organization enable its customers to have a more proactive customer service experience or are they having frustrating experiences at every step of their journey? 

During this webinar you will learn:

  1. Why self-service is important to customers and organizations alike
  2. The value and ROI of providing self-service according to customer preferences
  3. Ideas for an effective implementation of a customer self-service tool
  4. Tips on how to make the business case for an investment in self-service technology

Join us for this interactive and informative hour—complete with audience polls, case studies, best practices and live Q&A.

Roy Atkinson
Roy Atkinson
Group Principal Analyst, HDI/ICMI

HDI's 2019 Lifetime Achievement Award honoree Roy Atkinson is one of the top influencers in the service and support industry. His blogs, presentations, research reports, white papers, keynotes, and webinars have gained him an international reputation. In his role as Group Principal Analyst, he acts as in-house subject matter expert for HDI and ICMI, bringing his years of experience to the community. He was named one of “The Top 50 Customer Service Experts of the Decade (2010-2020)” by Nextiva in May, 2020. He holds a master’s certificate in advanced management strategy from Tulane University’s Freeman School of Business, and he is a certified HDI Support Center Manager. Follow him on Twitter @RoyAtkinson.

Susan Cohen
Susan Cohen
VP Partnerships and Alliances,

Susan Cohen  is Vice President of Partnerships and Alliances at  Susan has over 20 years hands-on experience using technology in a contact center environment.  She has worked in both vendor and user environments and has a unique perspective on the impact technology can make on the user experience.

Erica Strother headshot
Erica Marois
Content Marketing Specialist, 8x8
A passionate connector of people, Erica Marois is a customer and employee experience enthusiast who loves helping others find unique solutions to their biggest challenges. She has 12+ years of experience in content creation and community building and volunteers as a facilitator for CX Accelerator. A content marketing specialist with 8x8, Erica works from home in Richmond, VA, where she lives with her husband and their lab-mix, Quinn. Outside of work, she loves cooking, traveling, and reading.

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