Customer Experience Evangelist, Genesys
Ian Jacobs helps craft the vision and messages for Genesys’ customer experience products. These include Genesys’ voice channels, as well as newer digital channels, including social, Web, email and mobile products and solutions. He explores the intersection of technology, culture and process, as well as the ways consumers embrace and live with new channels. With this mandate, he helps define the direction for future Genesys solutions.
Ian speaks regularly to customers, prospects, partners, press, and analysts about best practices and trends in customer care.
Prior to joining Genesys, Ian held several senior-level analyst positions in the contact center and CRM space. Most recently, he was a principal analyst at Ovum spearheading an effort to focus on business benefits and drivers for customer interaction technologies. He brings with him 20 years’ experience as a marketer, journalist, and analyst in the enterprise software market.