Joe Bannon works in Strategy for AutoTrader Group, the parent company for AutoTrader.com and Kelly Blue Book. His previous role was as Consumer Services Program Director at AutoTrader.com, and Joe is also a 30 year veteran of the advertising and media industry. Joe has been at AutoTrader.com since January 2003. Prior to his roles in Strategy and Consumer Services, Joe’s assignments included Director of Strategic Planning and Sales Operations, Director of Operations and Classified Advertising Director. He has been a member of AutoTrader.com’s Innovation Garage Council and Social Media Strategy team since their inception, helping ATC foster innovation and participation in the social web. Joe holds an MBA and a B.S. in Advertising from the University of Florida. He and his wife Jennifer reside in the in-town Atlanta community of Morningside with their daughter Sara (16) and son Jackson (14). In his free time, Joe enjoys playing bass and guitar in the AutoTrader band RoadKill, volunteering with ATC's Community Relations team and the Cox Enterprises/Chamblee High School Mentoring Program and enjoying life inside the perimeter.