From research insights to customer service best practices, Jackie Anderson is an expert in consumer behavior.
As Director of Client Solutions at Experian Marketing Services, Jackie and her team work to help clients solve intricate business questions with a variety of consumer data resources. Prior to joining Experian, Jackie was a Director of Product Development at J.D. Power and Associates, focusing on finding ways to highlight and integrate the value of social media and text analytics for clients. While at J.D. Power, Jackie designed a study to help companies maximize the value of social media in their relationships with their customers in both marketing and servicing. Before joining the team at J.D. Power, Jackie worked at Forrester Research in a variety of roles. As a Senior Analyst she served as an expert in the field of consumer technology adoption, especially Millennials, and was cited in a variety of publications from The New York Times to The Wall Street Journal and online sources such as Mashable and ReadWriteWeb. Prior to her work as an analyst, Jackie lead Forrester’s unparalleled global consumer research product, Consumer Technographics. As a research expert and innovative strategist, Jackie has spoken at and keynoted a variety of industry events. She holds an M.S from Boston University and a B.A. from Boston College.