Aaron Schwartz is the co-founder and CEO of Modify Industries, Inc. The company’s first product,
Modify Watches, can be mix-and-matched to allow individuals to customize their look. Prior to starting Modify, Aaron co-founded Refill Revolution, a sustainability startup that was acquired by True20. He earned his MBA at UC Berkeley's Haas School of Business and was a (very happy) strategy consultant before that. Modify has been featured by the Today Show (3x), the New York Times, Men’s Health, Self and many more publications. The products are in Best Buy, Amazon, and a few dozen small retailers.