Bill Price started Driva Solutions in September 2001 to help companies achieve the delicate balance between cost containment and greater customer loyalty, co-founded the 10-country LimeBridge Global Alliance in early 2002, and formed and chairs the 35-organization Global Operations Council and the 11-company Chief Customer Officer Forum Americas. Bill was Amazon.com’s first VP of Global Customer Service, VP of MCI Enhanced Call Router and Call Center Services divisions, COO/CFO with ACP, and Senior Engagement Manager with McKinsey in San Francisco and Stockholm. He is a “Call Center Pioneer” (1997) and “CRM Guru” (2004), the lead author of The Best Service is No Service: How to Liberate Your Customers From Customer Service, Keep Them Happy and Control Costs (Wiley/Jossey-Bass, March 2008), and frequent speaker across the 78 countries that he has been fortunate to visit. Bill received his undergraduate degree from Dartmouth College and his MBA from Stanford University, and lives in Bellevue, Washington and Iowa City, Iowa.