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It's a bird, it's a plane, uh a shark?

Clients often ask me to help them make something ‘go viral’ – a post, a tweet, a video, a picture. You can’t make something popular, what you can do is make something good or fun, share it with your fans/customers on social media, retweet and interact with those fans, and have a sense of humor (if appropriate). Sharknado is an excellent example. This silly Syfy TV movie, which aired last Thursday night, has taken the country by storm…so to speak. So how did that happen? About 20 minutes before the movie aired, a Syfy exec began to tweet and retweet others, actor-turned-Twitter superstar Wil Wheaton picked up on that and it went crazy, fun from there. So much so, that this low-budget (awful) movie now has a sequel in work. It all started because of the interaction with the customers and a marketing plan…


Go play with the customers today,

About Dayna Steele

On a stage speaking to and inspiring people since she was a teenager, Dayna Steele is the author of several books, including, 101 Ways to Rock Your World: Everyday Activities for Success Every Day, and Rock to the Top: What I Learned about Success from the World’s Greatest Rock Stars. Dayna creates custom success strategies for individuals and companies with her Rock Star Principles of Success. Readers’ Digest magazine calls Dayna “one of the 35 people who inspire us,” AOL says she is “one of the foremost experts on career networking,” and Successful Meetings magazine calls her “a pep talk from the deejay booth.” Audiences consistently rate her as one of the best speakers they have ever seen.

Dayna is also the author of Your Daily Success Tip, a witty and informative piece of advice that is delivered directly to you every day.