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People Management 

Make Training Count: 10 Tips to Increase ROI

BY: Rose Polchin – Dec 13, 2010 | Comments (0)
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There are countless potential benefits or returns on investments made in training (such as increased performance, more motivation, higher customer and employee satisfaction, increased organization success, etc.) “Potential” is the key word in that sentence, because some critical ingredients (components) need to be present to ensure success.

Having had budgetary responsibility in my direct contact center management experience, I realize how precious and necessary those training dollars are. I also know from experience that they are an easy target in terms of “finding resources” both in terms of money and time (cancelling training when we need to get “time back” and/or when we aren’t meeting our goals). So, when we make that investment, let’s make it count!

To ensure your best possible chances of success, here are a few tips. Just make sure that...

  1. Training is in fact the right solution. Training can’t “fix people.”
  2. The reason for training has been communicated to the target audience. Do the participants know what the training is about and why they are in the class?
  3. Pre-planning has taken place. The power of having someone come to a session with a checklist and/or summary of goals they have for learning is powerful. Knowing they sat with their manager to create this list is even more so. (And as a facilitator – I love it!)
  4. Post-reinforcement also happens. Training can facilitate learning new skills, knowledge…and, like anything in life, without practice and reinforcement, it won’t stick.
  5. Refresher training takes place as needed. Example: Training agents on adherence and other performance metrics in new hire training is great! However, they are often overwhelmed with information, and performance is not one and done; they may need refresher training.
  6. The training is relevant to the job, the center, the customer and the organization.
  7. The trainer/facilitator understands (as much as reasonably possible) the goals/objectives for the training as well as the target audience.
  8. The training delivery method matches the need. Is the method chosen (e.g., formal, informal, online, classroom, e-learning, etc.) appropriate for the learning objectives?
  9. The WFM team (in partnership with leadership) has effectively built training into their staffing plans (shrinkage) and that appropriate guidelines and thresholds for when to move/cancel training are built into the real time recovery plan.
  10. Realize that we only get so much time. Time is currency - how and where you spend it sends a strong message about who and what are important.

Click here to read my first tip: Make Sure That Training is in Fact the Right Solution.

Stay tuned to the ICMI blog over the coming weeks for more detailed posts on each of these tips!

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Brad Cleveland

Senior Advisor and Former President/CEO, ICMI, ICMI

Sarah Stealey Reed

Content Director, ICMI

Justin Robbins

Manager, Training and Development, ICMI

Richard Snow

VP and Research Director, Customer and Contact Center Practice, Ventana Research

Amanda Mae Miller

National Account Manager, ICMI

Amelia Hinson

Amelia Hinson

Vice President of Contact Center Solutions, ManpowerGroup Solutions

Ann Tardy

Ann Tardy

President, Lifemoxie

Ann Traurig

Sr. Business Consultant, NICE Systems

Anne Nickerson

Founder, Call Center Coach, LLC

Ashley Verrill

CRM Software Analyst, Software Advice

Bob Furniss

Bob Furniss

Director, Customer Care/Service Cloud, Bluewolf

Brent Haferkamp

Managing Partner , AMP'D Consulting Group LLC

Brooks Webb and Jeremiah Methven

Manager, Premier Support Team and Team Lead, Tier 3 Support, iContact

Corey Besaw, Ubiquity Global Services

Corey Besaw

Vice President, Solution Design, Ubiquity Global Services

David Johnson

Sr. Business Consultant, NICE Systems

Dayna Steele

Dayna Steele

Chief Tipster at YourDailySuccessTip, Speaker, & Author, YourDailySuccessTip.com

Dianne Durkin

Dianne Durkin

President, Loyalty Factor

Dina Vance

Dina Vance

Senior Vice President, Ulysses Learning

Erica Strother headshot

Erica Strother

Community Specialist, ICMI

Flavio Martins

Flavio Martins

Vice President of Customer Support, DigiCert, Inc.

Heather Walter

Marketing Specialist, ICMI

Ian Hunter

Senior Sales Engineer, USAN

Jay Reilly

Jeff Toister

Jeff Toister

President, Toister Performance Solutions, Inc.

Jeffrey Bretana

Business Operations Analyst - Technology and Operations - Workforce Management, Navy Federal Credit Union

Jeff Feuer

President, Customer Solutions Group

Jennifer Quigley

Inside Sales Specialist, ICMI

Joe Alwan

VP/GM AVOKE Analytics, Raytheon BBN Technologies

Joe Gallagher

John Wolf

Chief Marketing Officer, Intradiem

Kim Martin

Director of Marketing, Voxeo

Kyra Young

Kyra Young

Product Expert, iContact

Leslie O'Flahavan

Leslie O'Flahavan

Founding Partner , E-WRITE

Mark Lewis

Editor, Call Centre Focus

Mark Stanley

Senior Principal Business Consultant, Genesys

Marta Kelsey

Marketing and Community Director, ICMI

Max Ball

Director of Solutions Marketing, Genesys

Melissa Kovacevic

Melissa Kovacevic

Contact Center and Customer Engagement Consultant

Michael Pace

Director of Customer Support, Constant Contact

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Nancy Porte

Vice President of Customer Experience, Verint

Nikki Gresham

Supervisor, Workforce Planning, Assurant Solutions

Peggy Carlaw

Phillip Crowe

Social Media Director, Global Response

Rachel Ostafi

Senior Marketing Manager, ICMI

Rajeev Venkat, Verint

Rajeev Venkat

Senior Director, Solutions Marketing, Verint

Rebecca Gibson

Strategic Consultant, Interactive Intelligence

Robert Stevenson

President and Founder of Seeking Excellence

Rose Polchin

Rose Polchin

Senior Consultant, ICMI

Scott Engman

Shep Hyken

Chief Amazement Officer, Shephard Presentations

Susan Langwell

ICMI Certified Consultant, ICMI

Tanesha Bailey

Tanesha Bailey

Product Specialist, iContact

Terri Pennypacker

Terri Pennypacker

Senior CRM Marketing Manager, Pegasystems

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