The Virus Everyone Wants
Empowering contact center excellence for 30 years!

The Virus Everyone Wants

Clients often ask for help in making something go viral. You cannot make something go viral – you can make something really good or funny or touching or all of the above. West Jet Airlines has over 30 million views for their Christmas 2013 video - that is major Christmas present viral. For good reason, it was an amazing idea brought to life. (They did one last year as well – watch here.) So, how do you or your company do this? The conversation usually goes like this:

Lower level employee: “What if we (insert crazy idea here)”

Employee’s direct manager: “No, we can’t do something like that. That’s crazy.”

Leader with a vision: “Why not? Let’s do it and see what happens.”

Do you have a yes vision mouth or a no bah humbug mouth?



Topics: Strategy & Planning

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