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Are You Guilty of Creating High Effort Customer Experiences?

By Erica Marois | Date Published: June 09, 2016 - Last Updated August 22, 2018 | Comments

Is it easy for customers to do business with your company?

According to American Express research, the average happy customer tells nine people about their experience. Not only that, but 86% are willing to pay more for great customer service.

The best way to deliver great customer service is to make it easy. The fastest way to drive customers away: make things difficult.

Are you guilty of creating high effort customer experiences? View this slideshow for insight from the #ICMIchat community. They share the characteristics of high and low effort experiences, as well as advice for making customer service easier.

Join us next week for a chat about "The DNA of a Great Contact Center Manager". It kicks off at 1pm ET on Tuesday. Just use and follow #ICMIchat on your favorite Twitter app to join us. 

Erica Strother headshot
A passionate connector of people, Erica Marois is a customer and employee experience enthusiast who loves helping others find unique solutions to their biggest challenges. She has 12+ years of experience in content creation and community building and volunteers as a facilitator for CX Accelerator. A content marketing specialist with 8x8, Erica works from home in Richmond, VA, where she lives with her husband and their lab-mix, Quinn. Outside of work, she loves cooking, traveling, and reading.
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