Teleflora’s Contact Center Blooms Through ICMI’s Professional Certification
COLORADO SPRINGS, Colorado, September 18, 2012 – Since its humble beginnings as a small “flowers-by-wire” service in 1934, Teleflora has blossomed into the world's largest florist network, with more than 15,000 member shops in the U.S. and Canada and 20,000 affiliates outside North America. Needless to say, adaptation to change has been essential to Teleflora’s success. But not since the transition from telegraph to telephone had the industry experienced a major shift in customer-side technology. Then came the Internet.
“We were trying to bring our customer access strategy to the 21st century, so the idea of how customers could interact with our contact center was going through a transition,” said Amas Tenumah, Vice President of Operations, Teleflora. “We were paving the way to bring Web 2.0 to our contact center. We wanted to ensure that we were doing all the right things for the company and our customers.”
That’s when Teleflora turned to ICMI Professional Certification. Available exclusively from ICMI – the leading global provider of comprehensive resources for customer management professionals for more than 25 years – this program delivers a standardized approach to contact center management, based on proven practices and principles.
“I was impressed that the program’s content was updated to accommodate emerging channels, such as social media and chat. It really helped us define what we were trying to build at that point. We immediately started seeing benefits within the contact center,” Tenumah said. “It's invaluable from a validation and certification standpoint, and from an educational standpoint. ICMI Professional Certification is an opportunity to learn best practices, to jettison some bad practices and habits you've picked up over the years, and to rethink all of your assumptions about how a contact center should work,” he said.
“We’re thrilled that Teleflora has experienced so much benefit through our professional certification program,” said Joy Sobhani, Professional Development Director for ICMI. “Teleflora truly exemplifies our goal of helping organizations achieve customer care excellence through this industry certification standard.”
Amas Tenumah, Vice President of Operations for Teleflora, will be participating in a pre-keynote session entitled, “Conquering Chaos In Your Center Through Professional Training & Certification,” taking place on October 11 at Call Center & Conference in Dallas, TX. For information on this event, visit
. To obtain a media pass to an upcoming ICMI event, contact Rachel Ostafi at
For more information about ICMI Professional Certification, visit
, or contact Todd Piccuillo at