2015 ICMI Contact Center Research Findings: Own the Moments
Empowering contact center excellence for 30 years!

2015 ICMI Contact Center Research Findings: Own the Moments

Date Aired: Feb 26, 2015

Presenters: Justin Robbins, Nate Brown, Ann Ruckstuhl, Erica Strother Marois

Sponsor:

liveops

Watch the webinar video below.

This 45-minute webinar reveals a portion of the latest ICMI Research Findings on the Customer Journey and shows you how to Own the Moments.

The customer journey is defined by moments, and brands are often defined by how they handle them: Moments to empower; moments to be proactive; moments to shine. Yet recent ICMI research, underwritten by LiveOps, has uncovered alarming statistics that reveal organizations may be creating more moments to forget—for customers and agents—than they realize.

74% of organizations acknowledge that they are preventing their front line from providing the best customer experience.

Why would organizations do something that is certain to make their employees unhappy, when it has been proven that happy agents make happy customers?

This is just one of the many startling discoveries from our research. Join us to hear more about our findings and how you could help your organization serve to its absolute best. You don't want to just excel in the moments, you want to own them.

During this webinar you will learn:

  • The differences and relationship between customer experience and customer journey
  • The negative impact today’s contact center can have on the connected customer
  • The potential outcomes of empowering agents to own the moment & delight customers
  • How to leverage data and insights to create positive customer experiences
     

Join us for this interactive and informative hour—complete with audience polls, case studies, best practices and live Q&A.

 



Presenters

Justin Robbins

Community Director, ICMI

Justin Robbins is a contact center and talent development expert with over a decade of experience leading customer service organizations. He got his start in contact centers as a teenager doing cold-call outbound sales for newspaper subscriptions. Since then, he's moved from agent to senior leader, worked in and with inbound and outbound centers ranging in size from 5 to 2500+, and gained experience in a number of industries including hospitality, technology, manufacturing, and education. Most recently, Justin developed the training and professional certification programs for the International Customer Management Institute and has personally trained thousands of individuals around the globe on contact center best practices.

As ICMI’s Community Manager, he leads their research programs, content direction, and the ICMI Global Contact Center Awards Program judging process. His infectious enthusiasm for the customer service industry has led him to be a writer, social enthusiast, and sought-after speaker on topics such as employee engagement, key performance indicators, and motivational business leadership.

You can reach Justin on-line at: www.twitter.com/justinmrobbins | www.linkedin.com/in/justinmrobbins | jrobbins@icmi.com

Nate Brown

Nate Brown

Manager of Customer Support, Underwriter's Labratories

Nate Brown has had an outstanding day when he is able to help customers.  He is on a quest to improve the agent experience and the customer experience through creativity, knowledge, and hard work.  Nate is an HDI certified Support Center Manager, VP of Communication for the HDI Music City Chapter, and a well-known speaker in both the ICMI and HDI communities.  He is also the founder and primary author for the customer service and leadership blog CustomerCentricSupport.com. Opinions are his own.

Ann Ruckstuhl

SVP & Chief Marketing Officer, LiveOps

Ann Sung Ruckstuhl is senior vice president and chief marketing officer at LiveOps. In her role, Ruckstuhl drives LiveOps’ overall marketing and lead generation strategies across the customer lifecycle. Her responsibilities include corporate, product, field and partner marketing, public relations, analyst relations, social media, demand creation, lead nurturing and customer retention.

Ruckstuhl has over 15 years of executive management experience in building successful software and service businesses at start-ups and Fortune 500 companies including Symantec, Sybase (an SAP company), Billpoint (acquired by eBay), and Hewlett-Packard. As an executive at Symantec and HP, Ruckstuhl drove steep revenue and profit growth in consumer tech support and network support services. She worked closely with a number of Symantec BPO partners to market services in 15 languages, provisioned by 14 contact centers with local access numbers in 25 countries. As a part of the core executive teams at Billpoint/eBay and Sybase, Ruckstuhl pioneered the person-to-person online payment technology and transformed Sybase from a database software company to a global leader in enterprise mobility. Ruckstuhl is a frequent speaker at industry conferences on consumerization of IT, cloud computing and marketing automation.

Ruckstuhl received her bachelor's degree in electrical engineering and her master's degree in business administration from the University of Florida.

Erica Strother headshot

Erica Strother Marois

Community Specialist, ICMI

Erica Strother Marois is the Community Strategist at ICMI. With a background in marketing, public relations, and social media, she brings more than six years of community management experience to ICMI. Erica manages ICMI’s robust network of community contributors – 500 strong! She also hosts ICMI’s weekly tweet chats that feature dynamic, interactive discussions with thought leaders and innovators in our community. Erica produces our webinars and many other content initiatives like Contact Center Insider, our weekly newsletter. She also partners with vendors in the community to nuance their viewpoint on important topics. Lastly, Erica employs her creative viewpoint on community engagement at ICMI events – working with attendees to enhance their event experience and bring the ‘fun’ to attending an industry event. Erica is a connector of people – in any medium – and the contact center community is lucky to have her on their side!


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Topics: Customer Experience, Multichannel Contact Center

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