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I'm Really, Really Sorry

When you (or your company) mess something up – big or small – always go big with the apology. Step up, take responsibility, admit you did wrong – and fix it. Charlie the Wonder Husband always says it’s not an apology if it is followed by an excuse – as in I’m really sorry but – there should never be a but in an apology. Arby’s went big with their recent apology to Pepsi. This is NOT a paid placement. This my friends is an apology!


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