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#ICMIchat Recap: Listening to the Voice of the Customer

By Erica Marois | Date Published: June 05, 2014 - Last Updated August 22, 2018 | Comments

This month at ICMI is all about the customer experience--the connected customer experience. To help kick things off, we devoted our tweet chat this week to the voice of the customer.

Does listening to the customer really matter? Other than traditional surveys, what are some unique ways to capture the voice of the customer?  Read the recap below to check out answers to these questions and more.

We'll be back next Tuesday at 1pm ET for a chat around customer experience metrics.  Jodi Beuder will host the discussion.  If you know someone who has customer experience expertise to share, or someone who's looking to learn more, please invite them to join us for #ICMIchat.  It's a really fun hour and a great networking opportunity!

I hope to tweet you next week.  In the meantime, enjoy this recap.  Have additional voice of the customer best practices to share?  Leave them below in the comments.

Erica Strother headshot
A passionate connector of people, Erica Marois is a customer and employee experience enthusiast who loves helping others find unique solutions to their biggest challenges. She has 12+ years of experience in content creation and community building and volunteers as a facilitator for CX Accelerator. A content marketing specialist with 8x8, Erica works from home in Richmond, VA, where she lives with her husband and their lab-mix, Quinn. Outside of work, she loves cooking, traveling, and reading.
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