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Forecasting with out historical data Messages in this topic - RSS

EM CC
EM CC
Posts: 1


7/31/2015
EM CC
EM CC
Posts: 1
I am working at a start up in the healthcare space building a 24/7/365 call center that will serve as the centralized intake for patients/caregivers seeking help and admission to one of our facilities. I am having trouble predicting FTE without historical data and am researching competition, like industries, etc. (all the normal stuff we would do) but can't get my hand on any media channel conversions rates.
For example if we run local TV in a market -30- and 60- second spots - how many calls could that yield?
Is there any rule of thumb?
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