Dogs Are Loyal: Customers Aren't
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Dogs Are Loyal: Customers Aren't

Published: May 12, 2015

Pages: 21

Sponsor:

Oracle

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Using Psychology for Better Customer Service

Everyone wants to achieve customer loyalty—it’s been at the heart of customer service initiatives for years. But is all that effort being wasted? Does focusing on loyalty actually make sense?

Read the new report, Dogs are Loyal. Customers Aren’t., which explains Consumer Psychologist Philip Graves’ belief that attempting to drive customer loyalty is a mistake. You’ll also get his advice on smarter ways to persuade your customers to keep spending with you.

Read the report now and discover:

  • Why customer stickiness is a good alternative to loyalty
  • How you can influence consumer behavior
  • Four tools for designing great customer service

 

 


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Topics: Customer Experience

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