Whether you're managing a social media strategy in your contact center, working with sales or marketing to execute on social media contacts, or just looking at where to begin, you'll want to hear our expert panel share their experiences on social media for service and sales in the contact center. You'll take away an understanding of:
- The tools and strategies you need to plan and begin your social media strategy.
- How social media fits into your multi-channel strategy.
- How live communities and social media can help reduce the number of simple calls to the contact center while still getting customers the information they need.
- How social media presents another opportunity to strengthen relationships with other departments and increase the strategic value of the call center.
Meet contact center professionals from Intuit and Mindbody and learn how each of these organizations is using social media -- from online communities to popular mainstream forums -- to increase service and sales.
You'll also hear from Brad Cleveland and Mary Murcott, who'll share perspectives that any call center and customer care professional should internalize as part of their social media strategies for customer satisfaction and sales success. /And Fergus Griffin of Salesforce.com will share tools and strategies for getting a social media program off the ground.
