Conquer the Biggest Threat to Business Success with Exceptional Leadership
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Conquer the Biggest Threat to Business Success with Exceptional Leadership

I recently encountered an interesting statistic:

“84% of senior leaders globally say disengaged employees are one of the three biggest threats facing their business - yet only 12% of them report regularly working to address employee engagement.”

(The Economist, Reengaging with Engagement Report, 2011)

So, how do you address employee engagement? A recent study by Mercer revealed the top five factors that influence employee motivation and engagement globally are:

  • Being treated with respect
  • Work/Life balance
  • Type of work
  • Quality of coworkers
  • Quality of leadership

Quality of leadership is critical for motivating and engaging employees.

What is necessary to boost the quality of your leadership in order to increase productivity and profitability?

The single most important factor in employee engagement is creating an emotional commitment between the employee and the organization.  To do this, leaders need to focus on the following building blocks to become a magnetic leader who conquers the threats disengaged employees present to their business.

1. Be Authentic: 

Being comfortable in your own skin, finding your passion and pursuing that passion will empower people to step up and create their own value within the organization.

2. Ask & Listen

Asking questions of your employees and actually listening and responding to their concerns builds trust.  60% of employees with a low degree of trust in management intend to leave their organization, compared to 20% with a high degree of trust. (Center for Creative Leadership, World Leadership Survey, 2010)

3. Communicate

Almost 2/3 of all employees are 33% as productive as they could be because they don’t understand what they are being asked to do. (The Conference Board 2010)  Leaders who communicate regularly, clearly and effectively with their employees will significantly increase productivity.  

4. Be Confident:

When you make a business decision considering all factors, potential outcomes and risks and then present those to members of the organization when initiating a change, individuals will be more inclined to embrace the changes presented.  Confidence in your decision is critical to getting others to believe in the change.

As a leader, when you begin to harness the irresistible forces of exceptional leadership, you will create a culture where the emotional connection between individuals and the organization is palpable and inevitably measurable in the increased profitability and productivity of the organization as a whole.

At this year’s ,ACCE Dianne Durkin of Loyalty Factor will be presenting a preconference workshop Increase Productivity and Profitability with Exceptional Leadership.  This 3.5 hour session will delve into the process of becoming a magnetic leader and provide valuable tools for leaders to improve their organizations through communication, trust and engagement and gather tips on how to create the essential emotional connection between individuals and the organization!  Don’t miss it!!!

Dianne M. Durkin, President and Founder of Loyalty Factor

Dianne Durkin is the President and Founder of Loyalty Factor, a consulting and training company that enhances employee, customer and brand loyalty for some of the nation’s most prominent corporations and smaller businesses. She has a very unique background including finance, direct sales, international marketing and training and development. 

Widely recognized as a visionary thinker who has a rare combination of creativity and a strong business sense, Dianne has been interviewed as a Loyalty Expert by ABC News. She has been featured in the New York Times, Wall Street Journal, Fortune, USA Today, Investor’s Business Daily and the Boston Globe, among numerous other publications. Dianne was the subject of two cover stories in Learning and Training magazine and Sales & Service Excellence.  

Dianne is the author of two books: The Loyalty Factor: Building Employee, Customer and Brand Loyalty and The Power of Magnetic Leadership: It’s Time to get R.E.A.L. which recently received Clarion Review’s Five Star Rating. Others have stated The Power of Magnetic Leadership is the only leadership reference guide any manager needs.

If you need someone to quickly assess the core issues within your company and outline their impact on the organization, profits, productivity and people, Dianne is your person. She is continually sought after to lead companies into new markets, handle organizational restructures and set up programs to build lasting commitments with employees and customers. 

Contact Dianne:                                   Dianne Durkin






Topics: People Management, Culture & Morale, Learning & Development


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