Do you proactively reach out to dissatisfied self-service customers through other channels?
| Published: August 29, 2013 | Comments
Last week we asked the community this question. The results? 61% said yes, with a follow-up phone call.
26% said they don't follow up, 9% said they follow-up via email, and 4% said they use another method for follow-up.
How do these results compare with other recent research?
We asked contact center leaders this same question earlier this year while conducting research sponsored by USAN. 361 contact center leaders responded to our survey on emerging channels and customer engagement. 53% of respondents indicated that they follow-up via phone, while 30% said they don't follow-up at all.
Curious to know what other trends emerged from the research? Survey participants answered a variety of questions pertaining to their activities and objectives around supporting customers in a multichannel environment. You can download our complimentary whitepaper: 6 Best Practices for Optimizing Multichannel Support, or purchase the complete research report: Extreme Engagement in the Multichannel Contact Center: Leveraging the Emerging Channels Research Report and Best Practices Guide on our website.
Learning & Development, Site Operations
More from Erica Strother Marois
Leave a comment
Please sign in to leave a comment. If you don't have an account you can register for free here.