| Published: November 13, 2013 | Comments
Does your contact center use customer preference data to direct customers to the right agent to handle their issue?
We polled our community last week to ask this question, and 78% of respondents said no.
Earlier this year, ICMI sought to gather information about how the contact center is using big data to improve customer engagement and the overall customer experience. We were also interested in how contact centers are modifying their technology and reporting to turn data into a solution, rather than simply an output.
The research is complete and we'll soon be sharing the results with the community.
Please sign in to leave a comment. If you don't have an account you can register for free here.